Strategic Milk Alliance

Campaign: Milk every moment
Role: Creative Director

When we were kids, we drank milk all the time. We loved it with cookies, cake, peanut butter, and the rest of our favourite foods. But, as we got older, we stopped drinking it. This nostalgic campaign was designed to remind adults that just because they’ve stopped acting like kids, it doesn't mean they need to stop drinking milk. The results of the campaign more than quadrupled brand targets, selling over 11 million litres of more milk than the previous year.