BC DAIRY

Campaign: Don’t take your body for granted
Role: Art Director

Try talking to teens about the health benefits drinking milk and you will see glazed over faces. That is why BC Dairy took a different approach on the subject and used a teenaged twisted sense of humour to grab their attention. By avoiding the visual clichés of strong bones and muscles, this campaign was the polar opposite to what had been done before. Beyond standing out, it garnered requests from teens for copies of these posters.