NETFLIX

Campaign: You gotta get it to get it
Role: Creative Director

When Netflix was launching in Canada, they wanted to be seen as an essential entertainment service. Those who did have the service couldn’t stop talking about the shows they were watching, but they did it in a way that wouldn’t spoil it for those who weren’t in on the action. The campaign played off this observation and helped to create a fear of missing out. To get the shows, to get the culture, to get in on the conversation, you gotta get Netflix. What started as a Canadian launch effort resulted in over 12 million media impressions worldwide.