McDonald’s

Campaign: The flip
Role: Creative Director

McDonald’s has a proud history of supporting women for decades. And today, 60% of their managers in the U.S. are women. That’s why on International Women’s Day, McDonald’s celebrated women everywhere by flipping their iconic Golden Arches. The M became a W on packaging and crew uniforms in one hundred female-owned restaurants across the United States. The flipped logo also appeared across the brand’s digital and social channels. Hours after the installation, news of the flipped Arches spread across the globe, making McDonald’s the most searched brand inquiry on International Women’s Day. The eye-catching promotion resulted in 1.6 billion impressions.