NETFLIX

Campaign: Daredevil fighting billboards
Role: Creative Director

Netflix asked for help with launching the second season of Daredevil. In the show, two new characters were being introduced, setting the stage for an epic battle. Our stunt to promote the series followed suit. Knowing that fans of Daredevil live on social, we used the conversations happening around the series’ three main characters to bring our static billboards to life. In real time, leading up to the series launch, the most talked-about Daredevil character on social struck a blow against his or her enemies, adding cuts, bruises, bullet holes and other physical damage to their billboards. Every 48 hrs the billboards were updated based on fans social posts. The stunt resulted in 20,000 social interactions across 66 countries, generating 10 million earned media impressions.