ICBC

Campaign: The faster you go, the easier it is to make a mistake
Role: Executive Creative Director

The Insurance Corporation of British Columbia was concerned that a decrease of cars on the road due to COVID-19 was leading to an increase in speeding, making the roads more dangerous for drivers. This animated campaign took a light approach to the serious subject in order to capture the attention of our target in social. Utilizing scenarios that made sense during social isolation, the campaign reminded drivers that the faster you go, the easier it is to make a mistake.