Milk West

Campaign: Snack Time
Role: Creative Director

Milk West wanted to encourage teens to drink more milk but knew a traditional advertising campaign would turn them off. Snack Time is a social content platform designed to avoid all the things teens hate about ads. Through providing easily digestible, relevant, entertaining content featuring milk and the snacks that go best with it, we reminded teens of milk as the perfect compliment to their favourite foods. The campaign resulted in millions of views, thousands of subscribers and more importantly, 20% more milk consumption amongst teens who followed the series vs teens that didn't.