BC HYDRo

Campaign: Power is precious
Role: Creative Director

BC Hydro is the electric utility of British Columbia. To meet the energy demands of the province, they need the public to be smart with their power and not be wasteful. The problem is electricity is invisible, so it can easily be taken for granted. Through building an appreciation for electricity by reminding us of the things it powers, this campaign drove website traffic up by 40% in the first month and resulted in saving enough energy to power over 1400 homes for a year.