DESTINATION BC

Campaign: Wall of Wonder
Role: Executive Creative Director

The daily routine of city life disconnects millions from the wonders of nature. Destination British Columbia wanted to find a way to disrupt potential travellers living in London and entice them to visit the many natural wonders found along the Rainforest to Rockies road trip in BC. We decided to invite urban dwellers to find their adventurous spirit with an interactive experience. When a mirrored wall was approached, people saw their city environment transform into the stunning wilderness of British Columbia. Those who stopped to ponder the natural wonders saw their adventurous spirit reflected among British Columbia’s ever-changing landscapes.