evo CAR SHARE

Campaign: Here to there with room for your friends
Role: Creative Director

When BCAA was launching Evo Care Share in B.C., they needed a campaign directed to millennials that highlighted the difference between Evo cars and the competition. Designed with roof racks for sporting gear and seats for up to five people, Evo provides drivers with all the room they need to enjoy the BC outdoor lifestyle with their friends. The launch campaign showcased this difference with a unified look across multiple mediums and resulted in signing up 79% of the annual membership target within the first four months.