EMERALD HEALTH

Campaign: Slumbr.ca
Role: Creative Director

Emerald Health Therapeutics wanted to let Canadians know they had a range of cannabis products for a variety of needs including insomnia. Unfortunately, regulations prevented cannabis companies from promoting their product at the time. So two weeks before Cannabis was legalized in Canada, they found another way to help out insomniacs and start promoting the Emerald Health brand through Slumbr.ca. The campaign resulted in over 2 million views and once legalization arrived, Emerald Health Therapeutics sold-out of their entire supply of cannabis.